In 2012, we invested significant resources into our arts, sports and children causes, and raised more funds for our adopted charities over the previous year.
M1 is an active corporate citizen in our community, engaging with and supporting various segments of Singapore society.
In 2012, we invested significant resources into our arts, sports and children causes, and raised more funds for our adopted charities over the previous year. During the year, M1's SunCare Club volunteers also organised fun and educational activities that brought joy to hundreds of underprivileged youth from our adopted charities.
Supporting the arts
Together with The Necessary Stage, we presented the eighth edition of the M1 Singapore Fringe Festival, with the theme "Art & Faith", in February 2012. The highly-anticipated annual festival, which featured 15 works and 30 performances, resonated with and drew many art patrons and new enthusiasts alike.
We also continued our sponsorship of two leading home-grown contemporary dance schools, T.H.E Dance Company and Frontier Danceland, to help nurture the growth of local dance and dance talents, as well as enliven Singapore's landscape for contemporary dance works.
In recognition of our support to Singapore's arts scene, M1 was presented with the Distinguished Patron of the Arts Award 2012, for the 12th consecutive year.
Energising the sporting scene
In the sporting arena, M1 sponsored a series of exciting events including the Mission Foods Beach Netball Festival, the Nations Cup 2012 for netball, as well as the Li-Ning Singapore Open 2012 for badminton. We also continued to partner Netball Singapore to promote the sport in schools, and at the clubs and national levels with the M1 Talent Identification Programme and M1 Schools Challenge League.
Participating in youth causes
In 2012, M1 raised more than S$300,000 for our adopted charities – Beyond Social Services, Children-At-Risk Empowerment Association, Children's Cancer Foundation, Singapore Children's Society and the Spastic Children's Association of Singapore – through our annual M1 Charity Golf and M1 Charity Carnival fund-raisers.
Besides the established causes, we also lent our support to new community-charity projects such as the M1 Project Communi'BAKE 2012. Staged in July 2012, M1 volunteers worked together with the Ayer Rajah Community Centre Youth Club to create a 20,000 cupcake mosaic, a feat that helped our nation set the Guinness World Record for the 'World's Largest Cupcake Mosaic'.
As always, our SunCare Club volunteers complemented the Group's efforts by investing their personal time and passion in organising fun-filled activities, ranging from movie screenings to ice skating sessions, for the underprivileged children of our adopted charities during the school holidays and festive occasions.
