
M1 is an established brand that provides cellular mobile communication services to more than 1.3 million users in Singapore, international call services to mobile and fixed-line users, and wireless broadband Internet services to home, office and mobile users. M1 offers a wide range of mobile voice, non-voice and value-added services on its nationwide cellular network and is widely recognised as an innovative operator. With emphasis on quality, customer service, innovation and value, M1 aims to take the lead in personal voice and data communications. Customers subscribe to M1’s services on either a postpaid or prepaid basis from a variety of price plans. M1’s latest service offering, wireless broadband Internet access, was launched in December 2006 and provides customers with a choice of three service plans at different download access speeds.
For international call services, M1 offers mobile and fixed-line customers with International Direct Dial (IDD) services, using prefixes 002 and 021, and an International Calling Card (ICC) service using prefix 1818. M1 also
sells international wholesale minutes
to other international service providers.
M1 commenced commercial operations in April 1997 with the launch of its GSM network. It subsequently rolled out a WCDMA network and began offering 3G services in February 2005. In December 2006, the 3G network was further upgraded with High Speed Packet Access (HSPA) to support broadband services at downlink speeds of up to 3.6Mbps.
The Company holds a facilities-based operator (FBO) licence and a telecommunication dealer’s class licence issued by the Infocomm Development Authority (IDA), and a Media Development Authority (MDA) class licence. In April 2001, M1 also obtained an FBO licence for the provision of 3G mobile communication systems and services and in July 2005,
M1 was granted the Wireless Broadband Access (WBA) Spectrum Right.
M1 was listed on the Singapore Exchange in December 2002.
In 2006, M1 achieved a net profit after tax of S$164.6 million, which was 2.2% higher than 2005’s S$161.0 million. Net profit margin on service revenue was 24.1%, an improvement of 1.3 percentage points over 2005. Operating revenue was 0.7% lower at S$773.0 million and service revenue 3.0% lower at S$683.6 million. Earnings before interest, tax, depreciation and amortisation (EBITDA) was 0.2% lower at S$331.7 million, representing a margin of 48.6% on service revenue.
As at 31 December 2006, M1 had 1,337,000 mobile customers, comprising 809,000 postpaid customers and 528,000 prepaid customers. Based on market
statistics published by the IDA, as at 31 December 2006, M1’s market share of total mobile customer base was 28.8%, and M1’s postpaid and prepaid market shares were 28.4% and 29.5% respectively.
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