M1 is actively involved in the community, engaging and building relations with diverse segments of Singapore society. In 2006, it continued to support a range of causes and activities, demonstrating its care, concern and commitment as a responsible corporate citizen.

Supporting the arts

The second M1 Singapore Fringe Festival was successfully staged, with local and international artistes presenting multi-disciplinary and multi-dimensional works. Helmed by The Necessary Stage, this festival is a thematic exploration of the role of the arts in society and has been very positively received.

M1 also supported the annual programme of another leading theatre group, the Singapore Repertory Theatre as well as the series of lunchtime concerts organised by Tan Tock Seng Hospital for its patients and visitors.

For its consistent support of the arts, M1 was conferred the Distinguished Patron of the Arts Award for the fifth consecutive year.

Supporting charitable causes

M1 continued to support its four “adopted” charities namely Children-at-Risk Empowerment Association (CARE), Beyond Social Services, Club Rainbow and the children’s home of the Salvation Army. Employees and business partners played a crucial role in contributing generously to fund-raising events such as a golf tournament and a carnival that were organised by M1 for the benefit of these charities.

M1 customers did their part too through several other high profile charity projects that M1 was involved in. In Project Red which is a global cause to fight AIDS in Africa, a portion of the price of every designated “red” Motorola handset sold was contributed by M1 to the cause. M1 customers could also buy donation draw tickets via their mobile phones in a fund-raising project organised by local charity MILK (Mainly, I Love Kids).

Members of M1’s employee volunteers’ group, the SunCare Club, had another very active year putting some sunshine into the lives of the children of the “adopted” charities. Together with other M1 colleagues, they showed their care and commitment by organising gifts, parties and outings to the theatre and other interesting places for the children throughout the year. Supporting sports Making rugby fun and accessible to our children in schools remained the focus of M1 in its sponsorship of the Singapore Rugby Union. M1 also supported Intelligent Sport for the first time with the announcement of its sponsorship of the M1 Asia Challenge in which teams from enterprises in Singapore and the region compete in a series of “brain and brawn” activities.