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M1 provides cellular mobile communications
services to over one million customers in Singapore as
well as offers international call services to both mobile
and fixed line customers. Widely recognised as an innovative
operator with an established brand, M1 aims to be the
leader in personal voice and data communications, focusing
on
quality, customer service, innovation and value.
M1’s mobile services comprise
a wide range of voice, non-voice and value-added services
provided on its nationwide dual-band GSM900/1800 and W-CDMA
networks. Customers may subscribe to M1’s services
on a postpaid or prepaid basis by choosing from a variety
of price plans. For international call services, M1 offers
mobile and fixed line customers International Direct
Dial services using the prefix 002 and 021, and International
Calling Card service using the prefix 1818. M1 also
sells
international wholesale minutes to other international
service providers.
In 2005, M1 achieved a net profit after
tax of S$161.0 million, which was an increase of 4.6% over
2004’s S$153.9 million. Net profit
margin on service revenue was 22.8%, while operating revenue
grew
3.6% to S$773.8 million. Earnings before interest, taxation,
depreciation and amortisation (EBITDA) increased by
13.5% to S$332.4 million, translating to an EBITDA margin
on service revenue of 47.2%.
As at 31 December 2005, M1 had
a total of about 1,246,000 mobile customers, comprising
809,000 postpaid customers and 436,000 prepaid customers.
M1’s
overall market share as at December 2005 was 29.3%1.
M1’s
market share of postpaid customers was 29.5%1 and
that of prepaid was 28.8%1.
In May, M1 successfully secured spectrum
in the 2.5GHz band for deployment of Wireless Broadband
Access (WBA) services in the spectrum auction conducted
by the IDA. M1 is currently evaluating options for the
roll-out of WBA services, which will complement our mobile
service offerings.
1 Based on published IDA statistics as at December
2005
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