I am pleased to report that M1 achieved
our business and financial objectives for 2005, notwithstanding
the rapidly changing market conditions. The main areas of
growth in 2005 came from the prepaid segment, international
call services and non-voice services.
With the increasing maturity of the mobile market and high
level of mobile penetration, most of the growth in customer
numbers came from the prepaid market. In revenue terms, we
saw strong growth of 33% during the year. Part of this segment
is typically quite transient in nature, eg tourists and foreigners
working in Singapore, or users who have a specific short
term requirement. While this represents scope for continued
growth, it also means that customer numbers are not the key
indicator. In terms of number of lines, the prepaid segment
comprises 35% of our customer base as at end 2005, but accounted
for 11% of mobile telecommunications revenue for the year.
Over time, we expect the features of prepaid service and
postpaid service to converge and the distinction between
a prepaid and postpaid customer to narrow. This has been
happening already, as more of the value-added services available
to postpaid customers have become available to prepaid customers,
including seamless roaming and access to the MiWorld portal.
In 2005, this accelerated further, with new price plans
and changes to registration requirements bringing the prepaid
service features closer to postpaid. M1 was the first to
launch a prepaid card with free incoming calls and a daily
deduction of a subscription amount. The strong growth in
prepaid customers during the year can be attributed to the
popularity of this price plan which was subsequently copied
by the competition. In November, the prepaid market faced
another shake-up with the introduction of more stringent
registration guidelines by the regulator. We expect to see
some negative impact on the reported prepaid customer base
once the grace period for registering existing cards comes
to an end, as dormant cards are unlikely to be registered
and will therefore be cancelled.
M1 will adapt to the changing dynamics
of the prepaid market and continue to develop innovative
ways to address those customer segments best served by prepaid
service. One such is the partnership, announced in December
2005, with PLDT and Smart Communications of the Philippines
to address the Filipino community in Singapore.
International call service continues to
be an area of growth for M1, although over time the pace
of growth has slowed compared to when the market was first
liberalised six years ago. In 2005, international call service
revenue grew 9% and contributed 17% of service revenue. In
traffic terms, M1 is still a relatively small player with
an estimated 7-8% share of outgoing retail international
minutes. This points to continued scope for growth as we
continue to make inroads into the market, particularly in
the fixed line corporate segment. While we recognise the
increasing competition in this space, particularly from the
growth in use of voice over internet protocol (VOIP) as a
solution, we also see this as a potential opportunity to
harness.
An important component of our international
call service revenue comes from customers who use roaming
services, both
M1 customers roaming overseas and overseas customers roaming
onto the M1 network while in Singapore. With growing affluence
in the region, lower cost of travel and increasing
trade and investment links, the traveller segment is an important
growth opportunity that M1 seeks to tap. Our partnership
initiatives – the regional alliance, Asia Mobility
Initiative, and M1’s partnership with the global mobile
communications group, Vodafone – play a key role in
realising this potential, as does our new partnership with
Telekom Malaysia forged through the acquisition of its strategic
stake in M1 in 2005.
Non-voice service continues to be a key source of growth
for M1, with non-voice revenue contributing 20% of average
revenue per user. Much of this growth comes from data services,
which saw revenue increase by 14% in 2005. About 30% of the
postpaid customer base accesses MiWorld, our mobile portal,
at least once a month using 2.5G. This augurs well for the
future of 3G services which M1 commercially launched in February
2005, the first mobile operator in Singapore to do so. Although
the take up of 3G is still in its infancy and there was no
significant 3G revenue in 2005, we believe this represents
the start of the transition into a new era of mobile communications.
This is not a transition that will happen overnight, as we
have all along emphasised. It will be an evolutionary process
as customers progressively upgrade their handsets to 3G;
more relevant and interesting content and services are developed;
and customers get acquainted with the possibilities offered
by 3G. Over time, more and more customers will use the device
in every pocket and handbag not just as a communication tool,
but also as a medium of information and entertainment.
As part of this drive, during the
year, M1 worked with partners to develop local content
for delivery via 3G, including Asia’s
first Chinese 3G drama and first English 3G thriller drama,
as well as to showcase videos made by young filmmakers from
local tertiary institutions and user-created content. Increasingly,
content providers, including global brand names, are recognising
the significance of the mobile phone as a means to reach
their target audience. Progressively, M1 will build up the
main content pillars of movies, music and sports adapted
to a mobile lifestyle for the consumer market.
A further area of growth lies in the enterprise segment.
In the mobile voice market, this has not been a large segment
for M1 to date. But increasing innovation and faster network
speeds, especially with 3G, will afford new opportunities
for providing data products and services, and we are focusing
greater resource on growing this customer segment. We will
also leverage our partnership with Vodafone to draw on a
suite of business solutions to address the enterprise market.
Internally the Company has undergone a re-organisation to
better align resources to strategic priorities, particularly
with regard to developing the enterprise market and strategic
alliances. Given our proven strengths and track record, and
our ability to adapt quickly to change, I believe we are
well positioned to meet these new opportunities and challenges.
In the spirit of 1 life. live it.
I would like to highlight other aspects of M1’s corporate life,
beyond the operating and financial performance. For the
third time running in Singapore, M1 was the presenting sponsor
for the Cirque du Soleil’s magical and inspiring performance
of “Quidam”. 2005 also saw the successful debut
of the M1 Singapore Fringe Festival, by The Necessary Stage,
an event which has been lauded for making a significant
impact on the arts scene in Singapore. We are honoured to
have been recognised for this and other involvement in the
arts with the Distinguished Patron of the Arts Award. As
part of our community involvement, M1 also actively supported
a number of charitable causes, with particular focus on youth
at risk and children with chronic illnesses. As well as direct
corporate contributions and staff-led fundraising activities,
many M1 staff offered their hearts and time as active volunteers,
organising and participating in monthly activities, such
as movie screenings, outings, birthday parties and Christmas
carnival, with the beneficiary organisations.
In closing, I would like to extend my deepest appreciation
to all M1 staff for their hard work and dedication to M1,
and I look forward to working together to meet our goals
and objectives for the coming year.

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