The arts, education, sports and charitable
causes remained the focus of M1’s corporate
responsibility programme in 2008. These
important sectors of Singaporean society
deserve support from all corporate citizens
and in stepping forward, M1 believes it can
play a meaningful and purposeful role in helping
to improve and nurture the overall quality of life
of the nation.

The year started with the fourth season of the
M1 Singapore Fringe Festival organised by
The Necessary Stage (TNS). This established
arts event continued to draw audiences with
its eclectic and attractive programme mix of
local and foreign acts. M1’s long-term support
of the arts in partnership with TNS and the
Singapore Repertory Theatre, another leading
theatre group, led to it being conferred the
Distinguished Patron of the Arts award for the
seventh consecutive year.

While M1 has been sponsoring various study
awards at several tertiary institutions for a
number of years, 2008 saw the company
making a significant contribution to education
in Singapore with a donation of $750,000 to the
Sim Kee Boon Institute for Financial Economics
at the Singapore Management University. The


M1 Charity Carnival

institute was set up to promote original, cutting edge research and education in financial
economics and financial econometrics and
named after the late Mr. Sim to commemorate
his achievements as one of the pioneers in the
economic development of Singapore.

The M1 Asia Challenge, an “intelligent
sporting” event for the corporate community
was sponsored by M1 for the second year
running. Some 30 teams from the banking,
manufacturing and other industries in Singapore
competed for top honours on the Indonesian
resort island of Bintan. As in the previous year,
a portion of the proceeds from the participation
fees was donated to the Fairy Godparent
Programme, a home tuition scheme for children
of current and former prison inmates.

M1, working with Singapore Rugby Union,
continued to popularise the sport in schools
through the M1 Schools Rugby Series. Children
in selected primary, secondary and post
secondary schools had ample opportunities
to enjoy playing the game in year-long
competitions for different age groups.

Various charities and causes were again
beneficiaries of the annual fund-raising


M1 Charity Golf

activities such as a golf tournament and staff
carnival organised by M1. Proceeds from
these fundraisers went towards meeting
the educational needs and social support
programmes of the children and young adults
of CARE (Children-at-Risk Empowerment
Association), Beyond Social Services and
Club Rainbow. Similarly, inmates of the
Kaki Bukit Prison School benefited from an
incentive scheme funded by M1 to recognise
and reward their performances in national
school examinations.

As always, M1 employees complemented
the corporate effort by investing their personal
time and passion to bring cheer to the children
during special and festive occasions. Led by
the SunCare Club, a group of caring volunteers,
they organised interesting and fun activities
throughout the year.













Year-end Celebration by SunCare Club

M1’s long-term

support of the arts in

partnership with TNS

and the Singapore

Repertory Theatre,

another leading

theatre group, led

to it being conferred

the Distinguished

Patron of the Arts

award for the seventh

consecutive year.