OPERATING AND
FINANCIAL REVIEW
Financial Review
 
OPERATING REVENUE
 
Year Ended 31 Dec
Operating Revenue
2008 (S$m)
2007 (S$m)
YoY Change
Mobile telecommunications services
601.4
600.1
0.2%
International call services
137.1
127.1
7.9%
Total service revenue
738.5
727.2
1.6%
Handset sales
62.1
76.1
-18.4%
Total
800.6
803.3
-0.3%

For 2008, M1’s operating revenue remained stable at S$800.6m, with higher service revenue being
offset by lower handset sales. Service revenue increased 1.6% to S$738.5m mainly due to higher
international call revenue. International call revenue increased 7.9% to S$137.1m, driven by higher
retail traffic. Handset sales decreased 18.4% as a result of lower volume and lower average selling
price per unit.
 
MOBILE COMMUNICATION
 
Year Ended 31 Dec
Mobile telecommunications revenue
2008 (S$m)
2007 (S$m)
YoY Change
Postpaid
529.8
538.5
-1.6%
Prepaid
71.6
61.6
16.2%
Total
601.4
600.1
0.2%
Average revenue per user (ARPU, S$ per month)
Postpaid* (exclude Data plan)
S$63.9
S$65.6
-2.6%
Data plan
S$28.4
S$31.7
-10.4%
Prepaid*
S$17.3
S$19.6
-11.7%
Non-voice services as % of service revenue
23.4%
21.6%
-
* Re-stated to include certain revenue previously omitted.

Mobile telecommunications revenue remained stable at S$601.4m. Postpaid revenue decreased 1.6% mainly due to competitive offerings. Pre-paid revenue grew 16.2% to S$71.6m for the year, driven primarily by growth from an enlarged customer base.

With the introduction of full mobile number portability (MNP) in June 2008, the mobile telecommunications market saw an increased level of competitive activities during the year. Postpaid ARPU declined 2.6% to S$63.9 due to an increased take-up of new competitive tariff plans offered, while prepaid ARPU declined 11.7% to S$17.3 as a result of larger bundled plans and lower value-cards introduced during the year.

With wider adoption of mass-market data plans across a larger customer base and new competitive offerings, data plan ARPU decreased 10.4% to S$28.4. Nevertheless, non-voice services as a percentage of service revenue increased 1.8% points to 23.4%, due to growth in the broadband customer base.
 
INTERNATIONAL CALL SERVICES
 
Year Ended 31 Dec
International call service revenue
2008 (S$m)
2007 (S$m)
YoY Change
Retail
124.0
111.6
11.1%
Wholesale & bilateral revenue
13.1
15.5
-15.5%
Total
137.1
127.1
7.9%
Total international retail minutes (in millions)
526
310
69.6%

International revenue increased 7.9% to S$137.1m, as retail traffic minutes grew 69.6%. During the
year, we continued to drive sign ups for IDD postpaid and prepaid plans, as well as increased the
number of free IDD countries. There were also bundled promotions for our prepaid cards and 1818
International Calling Card.
 
HANDSET SALES
Handset sales were 18.4% lower at S$62.1m for the year due to lower volume of handsets sold and
lower average unit selling price.
 
OPERATING EXPENSES
 
Year Ended 31 Dec
 
2008 (S$m)
2007 (S$m)
YoY Change
Cost of sales
300.7
296.4
1.5%
Staff costs
85.9
91.7
-6.3%
Advertising & promotion
20.2
19.3
4.7%
Depreciation & amortisation
123.9
116.7
6.2%
Provision for bad & doubtful debt
16.9
19.0
-11.1%
Facilities expenses
38.7
38.1
1.6%
Other general & administrative expenses
22.6
21.0
7.6%
Total
608.9
602.2
1.1%

Operating expenses increased 1.1% to S$608.9m mainly due to higher depreciation and
amortisation expenses and cost of sales, but were partially offset by lower staff costs.
 
COST OF SALES
 
Year Ended 31 Dec
 
2008 (S$m)
2007 (S$m)
YoY Change
Handset costs
127.7
133.2
-4.1%
Traffic expenses
52.4
48.7
7.6%
Leased circuit costs
39.5
41.5
-4.8%
Other costs
81.1
73.0
11.1%
Total
300.7
296.4
1.5%

Cost of sales increased 1.5% to S$300.7m, mainly due to higher acquisition and retention costs
incurred to acquire and retain customers during the period of increased competitive activities in
the second and third quarters of 2008.

STAFF COSTS
Staff costs fell 6.3% to S$85.9m mainly due to lower bonus payment.

ADVERTISING & PROMOTION EXPENSES
Advertising and promotion expenses increased 4.7% to S$20.2m, as a result of the new brand
campaign in the run up to full MNP in the second quarter of 2008.

DEPRECIATION & AMORTISATION
Depreciation and amortisation expenses were 6.2% higher at S$123.9m due to the higher asset base.

PROVISION FOR BAD & DOUBTFUL DEBT
Provision for bad and doubtful debt expense decreased 11.1% to S$16.9m mainly due to the write-
back of over provision.

FACILITIES EXPENSES
Facilities expenses increased 1.6% to S$38.7m.

OTHER GENERAL AND ADMINISTRATIVE EXPENSES
Other general and administrative expenses increased 7.6% to S$22.7m, mainly due to expenses
incurred for new initiatives to support future revenue growth.

FINANCE COSTS
Finance costs decreased 20.0% to S$7.6m due to lower interest rates.

TAXATION
Provision for taxation increased 53.7% to S$34.9m, as 2007 benefited from tax adjustments for the
reduction in corporate tax rate and over provision in prior years.
 
NET PROFIT
 
Year Ended 31 Dec
 
2008 (S$m)
2007 (S$m)
YoY Change
Net profit
150.1
171.8
-12.6%
Net profit margin (on service revenue) (%)
20.3
23.6
-
Excluding Tax Adjustment
Net profit
150.1
157.2
-4.5%
Net profit margin (on service revenue) (%)
20.3
21.6
-

Net profit was 12.6% lower at S$150.1m mainly due to higher acquisition and retention costs and as
2007 benefited from tax adjustments.

Net profit margin was 20.3% for the year.

Excluding the tax adjustments, net profit for the year fell 4.5% and net profit margin decreased by
1.3% points compared to 2007.
 
EBITDA
 
Year Ended 31 Dec
 
2008 (S$m)
2007 (S$m)
YoY Change
EBITDA
316.5
320.7
-1.3%
EBITDA margin (on service revenue) (%)
42.9%
44.1%
-

EBITDA decreased by 1.3% to S$316.5m. As a result corresponding EBITDA margin as
a percentage of service revenue declined 1.2% points to 42.9% for the year, compared to 44.1%
for 2007.

CAPITAL EXPENDITURE AND COMMITMENTS
Capital expenditure incurred in 2008 was S$94.1m, compared to S$56.3m for 2007, mainly due to
the completion of our 3G/HSPA network upgrade and rollout of the backhaul transmission network.

Capital commitment as at 31 Dec 08 was S$17.1m.
 
LIQUIDITY AND CAPITAL RESOURCES
 
Year Ended 31 Dec
 
2008 (S$m)
2007 (S$m)
YoY Change
Profit before tax
185.0
194.5
-4.9%
Non-cash item and net interest expense adjustments
77.9
30.8
152.9%
Net change in working capital
(8.4)
3.8
@
Net cash provided by operating activities
254.5
229.0
11.1%
Net cash used in investing activities
(96.8)
(56.3)
71.9%
Net cash used in financing activities
(163.0)
(318.2)
-48.8%
Net change in cash and cash equivalents
(5.3)
(145.5)
-96.4%
Cash and cash equivalents at beginning
of financial period
23.1
168.6
-86.3%
Cash and cash equivalents at end
of financial period
17.8
23.1
-22.9%
Free cash flow1
157.6
172.7
-8.7%

@ denotes more than +/- 300%
1 Free cash flow refers to net cash flow from operating activities less current year capital expenditure


Operating cash flow increased 11.1% to S$254.5m, due mainly to lower tax payment.

Free cash flow decreased 8.7% to S$157.6m for the year.
 
FINANCIAL LEVERAGE
As at 31 December 2008, M1’s net-debt-to-equity ratio was 104.0% compared to 129.7% a year
ago, mainly due to repayment of term loans. Interest coverage ratio (EBITDA / Interest) improved from
33.9x in 2007 to 41.8x in 2008, mainly due to lower finance cost.