bringing M1 to life
through sound

M1 unveils new Sonic Identity

We've been brewing our very own M1 Sonic Identity for nearly 18 months, and now we are proud to present our meticulously crafted sound that resonates with the brand's essence. You might have heard it when you dial into our call centre, or even at the end of a M1 commercial.
We've been brewing our very own M1 Sonic Identity for nearly 18 months, and now we are proud to present our meticulously crafted sound that resonates with the brand's essence. You might have heard it when you dial into our call centre, or even at the end of a M1 commercial.
Designing a
sonic identity
We drew inspiration from our brand's values of warmth, authenticity and personalised experiences, with a sprinkle of local flavour as a celebration of our Singaporean roots.
Our new sonic identity is more than just a sound - it's a reflection of our brand's values and our deep connection to the people of Singapore. By celebrating diversity and authenticity through music, we aim to forge stronger emotional bonds with M1 customers and provide them a truly 'Made-to-Measure' brand experience.

Mustafa Kapasi, Chief Operating Officer


wave

Welcome to the M1 Sonic Identity


Dive into our
symphony of sounds

Every sound has a purpose and a place. Whether it's a simple sonic logo at the end of a commercial, a notification in our My M1+ App, or a grand opening at our event

Sound is versatile. With the sonic identity as the foundation, it can be tailor-made into various music genres and styles to suit different settings and audiences.

M1 Sonic Identity

M1 Sonic Logo

Ringtone

Events

Upbeat

Formal